Now in paper--the greatest collection of telemarketing guidance and expertise ever assembled. The ultimate telemarketing tool, it brings together the expertise of thirty of the nation's most prominent experts, each of whom has contributed a detailed chapter on one aspect of this high-profit marketing technique. Charts, tables.
| ISBN-13: | 9780132759182 |
| ISBN-10: | 0132759187 |
| Publisher: | Prentice Hall |
| Publication date: | 1989 |
| Pages: | 726 |
| Product dimensions: | Height: 11.5 Inches, Length: 9 Inches, Weight: 4.05 Pounds, Width: 1.5 Inches |
| Author: | Richard L. Bencin, Donald J. Jonovic |
| Language: | en |
| Binding: | Hardcover |
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