This textbook discusses basic consumer behavior, research findings, and applied marketing examples.
| ISBN-13: | 9780137195015 |
| ISBN-10: | 013719501X |
| Publisher: | Prentice Hall |
| Publication date: | 1997 |
| Pages: | 672 |
| Author: | Leon G. Schiffman, Leslie Lazar Kanuk |
| Language: | en |
| Binding: | Paperback |
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