Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.
| ISBN-13: | 9780137371150 |
| ISBN-10: | 0137371152 |
| Publisher: | Prentice-Hall |
| Publication date: | 1998 |
| Edition description: | Subsequent |
| Pages: | 696 |
| Product dimensions: | Height: 10.5 Inches, Length: 8.5 Inches, Weight: 3.2297721383 Pounds, Width: 1.25 Inches |
| Author: | John C. Mowen, Michael Minor |
| Language: | en |
| Binding: | Hardcover |
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