Provides a discussion of the business differences faced in international environments, the overall strategies that companies can take, and the functional alternatives of operating abroad. The text includes exercises, case studies and applications including Pizza Hut in Brazil.
| ISBN-13: | 9780201846188 |
| ISBN-10: | 0201846187 |
| Publisher: | Addison-Wesley Pub (Sd) |
| Publication date: | 1997 |
| Edition description: | 8th |
| Pages: | 566 |
| Product dimensions: | Height: 10.2362 Inches, Length: 8.2677 Inches, Weight: 4.30121873162 Pounds, Width: 1.5748 Inches |
| Author: | William J. Stanton, Richard Buskirk, Rosanna L. Spiro |
| Language: | en |
| Binding: | Hardcover |
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