This text provides the Strategic Management and Business Policy student with a presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competitive strategy, outsourcing, mass customization, technology, international issues, environmental trends and ethics.
| ISBN-13: | 9780201846577 |
| ISBN-10: | 0201846578 |
| Publisher: | Addison-Wesley |
| Publication date: | 1998 |
| Edition description: | 6th |
| Pages: | 992 |
| Product dimensions: | Height: 10.27557 Inches, Length: 8.2677 Inches, Width: 1.77165 Inches |
| Author: | Thomas L. Wheelen, J. David Hunger |
| Language: | en |
| Binding: | Hardcover |
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