Introduces marketing from a practical, real-world perspective. This work fosters the development of students' decision-making skills through the presentation of current trends in marketing thought and practice.
| ISBN-13: | 9780205152063 |
| ISBN-10: | 0205152066 |
| Publisher: | Prentice Hall |
| Publication date: | 1997 |
| Edition description: | 1 |
| Pages: | 774 |
| Product dimensions: | Height: 0 Inches, Length: 11.22045 Inches, Weight: 3.9352513767 Pounds, Width: 1.37795 Inches |
| Author: | Michael R. Solomon, Elnora W. Stuart |
| Language: | en |
| Binding: | Hardcover |
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