Continuing to mirror the changing nature of personal selling in America, this study focuses on the principles and practices used by individuals who achieved long-term success. It emphasizes the value of high quality, long-term relationships that yield repeat business and referrals. The study contains many examples from successful smaller, marketing-oriented businesses and covers information and exercises on sales force automation (SFA).
| ISBN-13: | 9780205164462 |
| ISBN-10: | 0205164463 |
| Publisher: | Prentice Hall |
| Publication date: | 1995 |
| Edition description: | 6th Edition |
| Pages: | 582 |
| Product dimensions: | Height: 10.51179 Inches, Length: 8.2677 Inches, Weight: 2.66318412496 Pounds, Width: 0.98425 Inches |
| Author: | Gerald L. Manning, Barry L. Reece |
| Language: | en |
| Binding: | Hardcover |
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