New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
| ISBN-13: | 9780230001992 |
| ISBN-10: | 0230001998 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2007-01-17 |
| Edition description: | 2007 |
| Pages: | 263 |
| Product dimensions: | Height: 8.50392 Inches, Length: 5.5118 Inches, Weight: 1.1133344231 Pounds, Width: 0.7499985 Inches |
| Author: | T. Kono, L. Lynn |
| Language: | en |
| Binding: | Hardcover |
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