A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
| ISBN-13: | 9780230220324 |
| ISBN-10: | 0230220320 |
| Publisher: | Palgrave Macmillan |
| Publication date: | 2011-01-26 |
| Edition description: | 2011 |
| Pages: | 209 |
| Product dimensions: | Height: 10 Inches, Length: 6 Inches, Weight: 1.08908357428 Pounds, Width: 1 Inches |
| Author: | Ian P Buckingham |
| Language: | en |
| Binding: | Hardcover |
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