This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
| ISBN-13: | 9780230247895 |
| ISBN-10: | 023024789X |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2008-01-17 |
| Pages: | 190 |
| Product dimensions: | Height: 9.01 Inches, Length: 5.99 Inches, Weight: 0.68563763482 Pounds, Width: 0.47 Inches |
| Author: | Sarah E.H. Moore |
| Language: | en |
| Binding: | Paperback |
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