Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
| ISBN-13: | 9780230343436 |
| ISBN-10: | 0230343430 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2011-10-21 |
| Edition description: | 2011 |
| Pages: | 272 |
| Product dimensions: | Height: 0.9 Inches, Length: 9.2 Inches, Weight: 1.19 Pounds, Width: 6.4 Inches |
| Author: | Philip Kotler |
| Language: | en |
| Binding: | Hardcover |
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