Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
| ISBN-13: | 9780230549302 |
| ISBN-10: | 0230549306 |
| Publisher: | Macmillan Education UK |
| Publication date: | 2007-08-10 |
| Edition description: | 2nd |
| Pages: | 256 |
| Product dimensions: | Height: 9.21 Inches, Length: 6.1401452 Inches, Weight: 0.86200744442 Pounds, Width: 0.53 Inches |
| Author: | Anthony Davis |
| Language: | en |
| Binding: | Paperback |
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