International Business Theory and Managerial Applications

A comprehensive text for a survey course in international business at the undergraduate or MBA level. It presents a panorama of the most important activities in international business and provides a framework for thinking about them from the perspective of the company manager. This revised edition (second was 1992) adds more cases and examples to both illustrate the concepts and update the application of ideas to current international business activity. An instructor's guide and a computerized test bank are available to accompany the text. Annotation copyright Book News, Inc. Portland, Or.