This text and casebook will sell mostly in the undergraduate marketing management course. The text is a direct lift from Preface to Marketing Management. Over 50 % of the 40 cases are brand new. The cases vary in length.
| ISBN-13: | 9780256226331 |
| ISBN-10: | 0256226334 |
| Publisher: | Richard d Irwin |
| Publication date: | 1998 |
| Edition description: | 5th |
| Pages: | 928 |
| Product dimensions: | Height: 9.76376 Inches, Length: 1.49606 Inches, Weight: 3.8139971326 Pounds, Width: 8.50392 Inches |
| Author: | J. Paul Peter, James H. Donnelly |
| Language: | en |
| Binding: | Hardcover |
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