(Pearson Education) Asserts that only the companies that have a distinct and attractive personality will appeal to 21st century consumers, and that having personal style and attitude is a winning edge with consumers in the global marketplace.
| ISBN-13: | 9780273642336 |
| ISBN-10: | 0273642332 |
| Publisher: | Financial Times Management |
| Publication date: | 2000-09-07 |
| Pages: | 144 |
| Product dimensions: | Height: 10 Inches, Length: 7.75 Inches, Weight: 1.10231131 Pounds, Width: 0.5 Inches |
| Author: | Dickinson, Paul, Leonard, Rufus, Svensen, Neil, Morris, Steve |
| Language: | en |
| Binding: | Hardcover |
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