The real winners in the Internet age will be the old economy firms that seize the opportunities offered by the Internet and integrate its possibilities into their existing business. But how do you make a mammoth run like a gazelle? The Bright Stuff shares with you the secrets of successful innovation so that you can learn the skills and attitudes of the digital economy innovators.
| ISBN-13: | 9780273656487 |
| ISBN-10: | 0273656481 |
| Publisher: | Financial Times Management |
| Publication date: | 2002-01-01 |
| Edition description: | 1 |
| Pages: | 251 |
| Product dimensions: | Height: 9 inches, Length: 6.25 inches, Weight: 1.40875385418 pounds, Width: 1 inches |
| Author: | Meyer, Arnoud De, Dutta, Soumitra, Srivastava, Sandeep |
| Language: | en |
| Binding: | Hardcover |
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