Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.
| ISBN-13: | 9780321015471 |
| ISBN-10: | 0321015479 |
| Publisher: | pub. by Longman, nd, c |
| Publication date: | 1998 |
| Edition description: | 5th |
| Pages: | 584 |
| Product dimensions: | Height: 9.75 Inches, Length: 7.75 Inches, Weight: 2.33249073196 Pounds, Width: 1.25 Inches |
| Author: | Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee |
| Language: | en |
| Binding: | Hardcover |
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