Principles of Marketing 2006

CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the firstedition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologicallyadvanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most currentand up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerillamarketing, customer relationship management, and much more.