• Contemporary Strategic Marketing

Contemporary Strategic Marketing

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SKU SHUB75860
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Overview

This text is designed to be a complete resource for single semester modules. It has a useful combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in creative ways and include the innovations and developments in the field.

Product Details

ISBN-13: 9780333981191
ISBN-10: 0333981197
Publisher: Palgrave Macmillan
Publication date: 2003
Pages: 380
Product dimensions: Height: 0.79133858187 inches, Length: 7.72047243307 inches, Weight: 1.69094554954 Pounds, Width: 4.93307086111 inches
Author: Ross Brennan, Paul Baines, Paul Garneau
Language: en
Binding: Paperback

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