This book illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory.
| ISBN-13: | 9780335207220 |
| ISBN-10: | 0335207227 |
| Publisher: | McGraw-Hill Education (UK) |
| Publication date: | 2002-08-01 |
| Edition description: | 1 |
| Pages: | 222 |
| Product dimensions: | Height: 9 Inches, Length: 6.1 Inches, Weight: 0.8598028218 Pounds, Width: 0.59 Inches |
| Author: | Bagozzi, Richard, Gurhan-Canli, Zynep, Priester, Joseph |
| Language: | en |
| Binding: | Paperback |
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