This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.
| ISBN-13: | 9780335220328 |
| ISBN-10: | 0335220320 |
| Publisher: | McGraw-Hill Education (UK) |
| Publication date: | 2008-12-01 |
| Edition description: | 1 |
| Pages: | 195 |
| Product dimensions: | Height: 9.02 Inches, Length: 5.98 Inches, Weight: 0.74075320032 Pounds, Width: 0.49 Inches |
| Author: | Maringe, Felix, Gibbs, Paul |
| Language: | en |
| Binding: | Paperback |
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