The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Name: The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Price: 79.46 USD
Availability: InStock
ISBN: 9780367775568

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SKU SHUB79820

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Get it by: Apr 4, 2026

Overview

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

Product Details

ISBN-13:	9780367775568
ISBN-10:	0367775565
Publisher:	Routledge
Publication date:	2022
Edition description:	8
Pages:	228
Product dimensions:	Height: 8.75 Inches, Length: 5.75 Inches, Weight: 0.3527396192 Pounds, Width: 0.5 Inches
Author:	Helen Katz
Language:	en
Binding:	Paperback