With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.
| ISBN-13: | 9780367902544 |
| ISBN-10: | 0367902540 |
| Publisher: | Routledge |
| Publication date: | 2020-11-18 |
| Edition description: | 1 |
| Pages: | 230 |
| Product dimensions: | Height: 9.01573 Inches, Length: 5.98424 Inches, Weight: 1.5873282864 Pounds, Width: 0.55 Inches |
| Author: | Ivana Beveridge |
| Language: | en |
| Binding: | Paperback |
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