marketing textbook
| ISBN-13: | 9780395974841 |
| ISBN-10: | 0395974844 |
| Publisher: | Houghton Mifflin |
| Publication date: | 2000 |
| Edition description: | 11 |
| Pages: | 625 |
| Product dimensions: | Height: 11.5 Inches, Length: 1 Inches, Weight: 3.7037660016 Pounds, Width: 9 Inches |
| Author: | William M. Pride, O. C. Ferrell |
| Language: | en |
| Binding: | Hardcover |
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