As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran. * Focuses on the reader's needs * Focuses on the strategic issues of e-learning * Informed by key business drivers * Supported and endorsed by PWC Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants
| ISBN-13: | 9780470847626 |
| ISBN-10: | 047084762X |
| Publisher: | Wiley |
| Publication date: | 2002-12-30 |
| Edition description: | 1 |
| Pages: | 256 |
| Product dimensions: | Height: 9.547225 Inches, Length: 6.18109 Inches, Weight: 1.10672055524 Pounds, Width: 0.874014 Inches |
| Author: | Winston Fletcher |
| Language: | en |
| Binding: | Hardcover |
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