This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.
| ISBN-13: | 9780471158738 |
| ISBN-10: | 0471158739 |
| Publisher: | Wiley |
| Publication date: | 1996-08-10 |
| Edition description: | 3 |
| Pages: | 592 |
| Product dimensions: | Height: 9.098407 Inches, Length: 7.200773 Inches, Weight: 2.000033640864 Pounds, Width: 0.999998 Inches |
| Author: | Heidi Vernon-Wortzel, Lawrence H. Wortzel |
| Language: | en |
| Binding: | Paperback |
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