Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines. Written by two leading consultants with an in-the-field perspective. Explains how to utilize technology to globalize a business.
| ISBN-13: | 9780471204695 |
| ISBN-10: | 0471204692 |
| Publisher: | Wiley |
| Publication date: | 2002-05-21 |
| Edition description: | 1 |
| Pages: | 288 |
| Product dimensions: | Height: 9.29132 Inches, Length: 6.2992 Inches, Weight: 1.1243575362 Pounds, Width: 1.011809 Inches |
| Author: | Donald A. DePalma |
| Language: | en |
| Binding: | Hardcover |
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