Kids Dine Out Attracting the Family Foodservice Market with Children's Menus and Pint-sized Promotions

A guide to family- and child-centered restaurant and foodservice marketing, management and design based on interviews with 100 industry experts representing all segments of commercial foodservice, from fast food to fine dining. Discusses what premiums work and why; the latest trends in the packaging of kids' meals; what's happening in kids' clubs and how to harness this marketing vehicle; how to train staff to be kid-friendly using new concepts and techniques; where to purchase kid-related merchandise that boosts profitability; and how to tap a wealth of unique, creative menu, holiday, and special promotion, child-friendly interior design, tabletop, entertainment, and resource ideas.