The Regional Multinationals MNEs and 'Global' Strategic Management

Many firms label themselves 'global' but very few can back this up with worldwide sales and operations. The Regional Multinationals authoritatively shows that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells the same product and delivers t he same services globally. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. An essential resource for academics and advanced students in management.