The text begins with an overview of the public relations process, introducing the ROPE model (research, objectives, planning, and evaluation) which helps organize programs in public relations.
| ISBN-13: | 9780534164829 |
| ISBN-10: | 053416482X |
| Publisher: | Wadsworth Publishing Company |
| Publication date: | 1992 |
| Edition description: | 2nd |
| Pages: | 484 |
| Product dimensions: | Weight: 1.8077905484 Pounds |
| Author: | Jerry A. Hendrix |
| Language: | en |
| Binding: | Paperback |
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