This text stresses planning and decision making for marketing managers. This-four colour revision has been thoroughly researched and includes both traditional theory and contemporary topics. Each chapter contains a comprehensive end-of-chapter case.
| ISBN-13: | 9780538191104 |
| ISBN-10: | 0538191104 |
| Publisher: | South-Western Publishing Company |
| Publication date: | 1987 |
| Edition description: | Subsequent |
| Pages: | 811 |
| Product dimensions: | Weight: 1.10231131 pounds |
| Author: | William Hughes Cunningham, Isabella C. M. Cunningham, Christopher M. Swift |
| Language: | en |
| Binding: | Hardcover |
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