This text is targeted at students of marketing management courses and is intended to help managers and students studying under the case method to recognize why certain marketing programmes are successful and others are not.
| ISBN-13: | 9780538844949 |
| ISBN-10: | 0538844949 |
| Publisher: | South-Western College Pub. |
| Publication date: | 1995 |
| Edition description: | First Edition |
| Pages: | 237 |
| Product dimensions: | Height: 9.25 Inches, Length: 0.5 Inches, Width: 7.5 Inches |
| Author: | Paul R. Messinger |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
Be the first to review this book!
