Opportunity Spotting How to Turn Good Ideas Into Business Success

This unusual book, now available for the first time in paperback, sets out a systematic approach to opportunity-seeking. It provides strategies for generating ideas and exploiting openings in a wide range of contexts. In addition to describing techniques for identifying opportunities, Nigel MacLennan shows how to recognize those with the greatest potential, how to overcome the inevitable barriers, how to turn promising ideas into actual revenue - and how to achieve an organizational culture in which everyone becomes opportunity-minded.