International Management Strategic Opportunities and Cultural Challenges

McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. Questions, case studies, examples of creative problem solving, and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level. All chapters have been updated with recent articles from leading business sources and academic journals, and new case studies have been incorporated. Tapping into the Global Network features at end of each chapter provide substantive assignments with a strong web component. Updated cases accompany each of the chapters in parts I–IV. These cases can be used to highlight issues from particular chapters or to provide a capstone experience that integrates material across chapters. International Challenges open each chapter with a real problem facing an international manager or company. These problems are directly connected to the content of each chapter. A full-color insert with maps and data from the World Bank Atlas helps to give students a broad snapshot of the world of business.