This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices. An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
| ISBN-13: | 9780631190998 |
| ISBN-10: | 0631190996 |
| Publisher: | Wiley |
| Publication date: | 1994-09-20 |
| Edition description: | 1 |
| Pages: | 320 |
| Product dimensions: | Height: 9.704705 Inches, Length: 6.862191 Inches, Weight: 1.322773572 Pounds, Width: 0.968502 Inches |
| Author: | Bryan Lowes, Christopher Pass, Stuart Sanderson |
| Language: | en |
| Binding: | Paperback |
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