Packed with numerous examples this is an exceptionally clear introduction to the fundamental principles of marketing management.
| ISBN-13: | 9780631191643 |
| ISBN-10: | 063119164X |
| Publisher: | Wiley |
| Publication date: | 1994-08-15 |
| Edition description: | 1 |
| Pages: | 208 |
| Product dimensions: | Height: 9.25 Inches, Length: 6.25 Inches, Weight: 0.75398093604 Pounds, Width: 0.75 Inches |
| Author: | Ken Wainwright |
| Language: | en |
| Binding: | Paperback |
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