A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
| ISBN-13: | 9780631193555 |
| ISBN-10: | 0631193553 |
| Publisher: | Wiley |
| Publication date: | 1994-09-20 |
| Edition description: | 1 |
| Pages: | 156 |
| Product dimensions: | Height: 9.035415 Inches, Length: 6.14172 Inches, Weight: 0.62611282408 Pounds, Width: 0.47244 Inches |
| Author: | Len Groves |
| Language: | en |
| Binding: | Paperback |
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