Blunders in International Business

This book explores the relationship between the management of creativity and creative approaches to management.A revised and expanded edition of this popular book on international business blunders.Features more than 50 new mistakes, from such well-known corporations as American Express, AOL, BMW, McDonald’s, and Toyota.Blunders from previous editions have been updated.Errors relating to particular areas of activity – marketing, strategic management, translation, corporate governance, and so on – are grouped together.The blunders illustrate valuable lessons, as well as being entertaining