This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
| ISBN-13: | 9780712680714 |
| ISBN-10: | 0712680713 |
| Publisher: | Random House |
| Publication date: | 1998 |
| Edition description: | Reissue edition |
| Pages: | 360 |
| Product dimensions: | Weight: 1.8408598877 Pounds |
| Author: | Patricia B. Seybold, Ronni T. Marshak |
| Language: | en |
| Binding: | Hardcover |
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