Covers marketing planning, purchasing and supply, pricing, design and development of products and services, promotion, and achieving quality customer service. The orientation is British, but little is not also applicable in the US. No references. Annotation copyright by Book News, Inc., Portland, OR
| ISBN-13: | 9780750606684 |
| ISBN-10: | 0750606681 |
| Publisher: | Butterworth/Heinemann |
| Publication date: | 1994 |
| Pages: | 185 |
| Product dimensions: | Height: 9.5 Inches, Length: 0.75 Inches, Weight: 0.63934051805101 Pounds, Width: 6.5 Inches |
| Author: | Ian Smith |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
Be the first to review this book!
