As the saying goes, "People don't plan to fail -- they fail to plan". In business, this failing is fatal -- because planning is essential to the well-being and success of any company. This new book cuts past the traditional planning problems and provides readers with a documented method of building a simplified business plan that works!This book helps managers find a sensible starting point, understand the value of an integrated planning model, and finally write a logical business plan. Four features make it all work: 1. A Seven-Step Planning Process -- How you plan to integrate planning down to the lowest level.2. Your Management Story -- Define what the company is "about", and ask yourself if it makes a good "story?"3. The Concept of backPlanning -- Where do you want to be, and how do you work backward form there?4. The 5-Page Business Plan -- How can you create a concise, functional, and user-friendly plan -- in just 5 pages?
| ISBN-13: | 9780814406489 |
| ISBN-10: | 0814406483 |
| Publisher: | American Management Association |
| Publication date: | 2002 |
| Edition description: | 1 |
| Pages: | 428 |
| Product dimensions: | Height: 1.03 Inches, Length: 9.22 Inches, Weight: 1.2345886672 Pounds, Width: 6.12 Inches |
| Author: | Al Coke |
| Language: | en |
| Binding: | Paperback |
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