Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
| ISBN-13: | 9780877784715 |
| ISBN-10: | 087778471X |
| Publisher: | Prentice Hall PTR |
| Publication date: | 2000-12 |
| Product dimensions: | Weight: 5.63060617148 Pounds |
| Author: | Philip Kotler, Lavela Rickard |
| Language: | en |
| Binding: | Paperback |
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