• Consumer Behavior & Economic Decisions

Consumer Behavior & Economic Decisions

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Overview

Consumer behaviour and economic decisions is an applied field of research informed by several disciplines, e.g. psychology, economics, marketing, and also by several subdisciplines in psychology, e.g. general, social or economic psychology."

Product Details

ISBN-13: 9780889374225
ISBN-10: 0889374228
Publisher: Hogrefe
Publication date: 2011
Edition description: 1
Pages: 66
Product dimensions: Height: 10.5 Inches, Length: 8 Inches, Weight: 0.5 Pounds, Width: 0.25 Inches
Author: Erich Kirchler, Erik Hoelzl
Language: en
Binding: Paperback

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