The Ultimate Portfolio

From The Inside Flap: How do you create the ultimate portfolio that will get you in the door to the clients you want to work with? Are there some basic-and some not-so-basic-secrets to building your book that will mainline you to the jobs you want? You bet there are, and you're holding them in your hands. In The Ultimate Portfolio, top designers and illustrators show you how to pick your best work for the right market, create an aesthetically pleasing arrangement, start out strong and end with a bang, and show yourself off with style. You'll see the portfolio that got Claudia de Castro her dream job-right out of school. You'll watch illustrator Douglas Fraser choose what goes into his book-and learn why he leaves out work he really likes. And Heather Cooper and Hornall Anderson show you new ways of displaying three-dimensional packages designs on a flat surface. All the steps of creating the best book you can possibly can in order to build your reputation as someone to be reckoned with in the design community. By seeing how other professionals from around the country have worked out their portfolios at various stages in their careers, you may find just the idea or series of techniques to enhance your own book-and make it work for you right now.