BWPBK Expanded for mainstream marketing management course. New design and layout! Originally signed and developed by Cengage, Akhter 's 3e takes an integrated approach to strategic marketing management, and provides a comprehensive view of strategy, strategy development, and strategy execution.
| ISBN-13: | 9780996095457 |
| ISBN-10: | 0996095454 |
| Publisher: | Textbook Media Press |
| Publication date: | 2015-02 |
| Edition description: | 3 |
| Pages: | 313 |
| Author: | Syed H. Akhter |
| Language: | en |
| Binding: | eBook |
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