Marketing: Essentials is written to provide a basic understanding and appreciation for marketing. Dr. Clow's extensive business experience offers compelling examples and valuable perspectives. Dr. Lascu's international heritage and experience provides a higher level of understanding of marketing within the global environment. These two veteran authors have once again teamed up to provide an informative and readable text based on current theory.
| ISBN-13: | 9780996996389 |
| ISBN-10: | 0996996389 |
| Publisher: | Textbook Media Press |
| Publication date: | 2018-07 |
| Edition description: | 6 |
| Pages: | 503 |
| Author: | Clow, Dana-Nicoleta Lascu, Kenneth E. Clow |
| Language: | en |
| Binding: | eBook |
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