Limit Your Greed Put Principles Above Money to Build Better Businesses and a Better World (and Still Make a Profit)

In Limit Your Greed, authors, technologists, and business owners Mark L. Van Name and Bill Catchings advocate for a new approach to business: one in which earning the largest possible profit is not every company¿s central goal, maximizing shareholder value is not a goal at all, and business leaders choose to limit their compensation so that all their employees can have more. Van Name and Catchings make the compelling case that business owners can and should limit their greed to build better businesses and a better world¿while still making a profit. Van Name and Catchings start by breaking down the assumptions that govern traditional business and exploring ways to reimagine them. They outline the decisions business owners must make, starting at a company¿s first days and moving into its later years, and offer ideas and guiding principles for building better businesses. Using their own company, Principled Technologies, as a case study, Van Name and Catchings show that these ideas can succeed in the real world, that businesses can do well by doing good, and that by dedicating themselves to the notion that everybody wins or nobody wins, businesses will end up with better, more motivated teams. Limit Your Greed lays out a roadmap for building a business that is simultaneously successful, compassionate, and good for all of its employees. With a strong philosophical underpinning and real-world examples of these principles in action, both aspiring entrepreneurs and experienced business leaders can learn from the book¿s ideas. Even those who don¿t own or lead businesses can apply the same principles to their own workplaces and life. As a book about both business and philosophy, Limit Your Greed makes the case that companies today can and must both make a profit and make the world a better place.