The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.
| ISBN-13: | 9781032325217 |
| ISBN-10: | 1032325216 |
| Publisher: | Routledge |
| Publication date: | 2024-05-27 |
| Edition description: | 1 |
| Pages: | 432 |
| Product dimensions: | height: 246 mm, length: 174 mm, width: 26 mm, weight: 453 g |
| Author: | Lukas Parker, Christine Domegan, Linda L. Brennan |
| Language: | en |
| Binding: | paperback |
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