In today's fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.
| ISBN-13: | 9781041087182 |
| ISBN-10: | 1041087187 |
| Publisher: | Routledge, Chapman & Hall, Incorporated |
| Publication date: | 2025-09-11 |
| Pages: | 234 |
| Author: | Magdalena Grębosz-Krawczyk, Dagna Siuda |
| Language: | en |
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