Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach Uncovers all the latest trends and hot topics in the field Emphasizes the multilateral nature of marketing Prepares readers to manage global marketing activities in an increasingly competitive environment
| ISBN-13: | 9781118830284 |
| ISBN-10: | 1118830288 |
| Publisher: | Wiley |
| Publication date: | 2015 |
| Edition description: | 6th Edition International Student Version |
| Pages: | 595 |
| Product dimensions: | Height: 9.92124 Inches, Length: 8.07085 Inches, Weight: 1.433004703 Pounds, Width: 0.8236204 Inches |
| Author: | Masaaki Kotabe, Kristiaan Helsen |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
Be the first to review this book!
